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Tranoi Trade Show, Paris

Posted on July 09, 2013

ESHVI: THE WILD JEWELLERY BRAND BY DEFINITION

Eshvi is a young jewellery brand created by two native Georgians designers, Natia & Tamar. Helped by their strong fashion backgrounds, they manage to move to London in 2011 and start to imagine their project thanks to the expertise of Gisele Ganne (formerly senior silver designer for the famous British creator Stephen Webster), who quickly notice their strong potential. Encouraged by this positive look, Natia & Tamar finally founded their own jewellery fashion label, Eshvi. Truly convinced that their new brand created “for those who dare to be different”, can become a must have fashion accessory, they combine their talents to set up the original spirit of Eshvi, in order to elaborate many collections.

Spirit and character

The principal symbol of Natia & Tamar’s label is the fang, which is the translation of Eshvi in Georgian. Generally understood to be a good luck charm, the fang is the central element of Eshvi. All of its lines contain a reference to the fang, the most representative one is the Jazz Glitz collection, where at least one fang is composing each of these precious pieces. Eshvi has a wild character, who tries to reflect the cultural diversity of its two creators travelling all over the world looking for new ideas. But it is also elegant and refined, and some of its pieces are made with Swarovski crystals and neon colors. Earrings, bracelets, necklaces, pendants and rings, every items composing a full collection of jewellery is present, in order to complement all occasion of your life…

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